July 15, 2009

Good Taste Trumps Good Sense!

A nice story on NPR's Marketplace about how the recession has not quite impacted craft brewers as they might have expected.

The audio and a text version can be had here:


It's a brief story but offers two alternative (but not necessarily competing) reasons:

1) If you were already able to afford premium craft beers then you are less likely to be impacted by the economy.

2) People are cutting back on larger expenses but countering with a desire or need to splurge in little ways.

Hard call. I tend to lean towards the first argument,

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