March 27, 2009

Beer Wars Live! April 16th.

Beer Wars is a new movie that looks to highlight the struggles of American microbreweries. Here is a synopsis from their web page.

In America, size matters. The bigger you are, the more power you have, especially in the business world.

Director Anat Baron takes you on a no holds barred exploration of the U.S. beer industry that ultimately reveals the truth behind the label of your favorite beer. Told from an insider’s perspective, the film goes behind the scenes of the daily battles and all out wars that dominate one of America’s favorite industries.

Beer Wars begins as the corporate behemoths are being challenged by small, independent brewers who are shunning the status quo and creating innovative new beers. The story is told through 2 of these entrepreneurs - Sam and Rhonda - battling the might and tactics of Corporate America. We witness their struggle to achieve their American Dream in an industry dominated by powerful corporations unwilling to cede an inch.

This contemporary David and Goliath story is ultimately about keeping your integrity (and your family’s home) in the face of temptation. Beer Wars is a revealing and entertaining journey that provides unexpected and surprising turns and promises to change the world’s opinion on those infamous 99 bottles of beer on the wall.

The Beer Wars Live event will feature a screening of the movie plus a live discussion event, broadcast immediately following, of Ben Stein and leading American brewers. In Springfield, this will be hosted at Showplace 12 on Wabash.

More information on the live event and tickets can be found here: Fathom Events

Movie information can be found here: Beer Wars

It should be an interesting iinsight into the industry for beer enthusiasts.

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